🗞️ slow down or double down? navigating business as UNUSUAL in 2025 [OHT 092]
As we approach 100 episodes of On Her Terms, I pause to share some unfiltered thoughts on the world around us—and how it influences both my life and the work I choose to do.
From balancing “live like you’re dying” with planning for the future, to defining the kind of clients I want to serve, this episode is part reflection, part rallying cry.
I outline my vision for supporting subject matter experts who want to share their knowledge in a way that’s impactful, sustainable, and aligned with their whole lives, not just their work.
What You’ll Learn in This Episode:
How world events can shape our approach to business
The balance between living for today and planning for tomorrow
My vision for the “On Her Terms Avengers” client lineup
Why supporting experts matters for the world our kids grow up in
How to share your knowledge while protecting your health and relationships
LISTEN HERE:
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Hi! đź‘‹ I'm Nikki.
...Elledge Brown.
Creator of the On Her Terms® universe.
Pro word nerd and mom of three.
I'm a creative advisor, coach, and strategist for entrepreneurial women who love their work, their families, and their alone time.
I'm also a military spouse and former park ranger and college professor with a penchant for almost excessive verbal processing. (You've prob picked up on that by now.)
After over a decade in business and momming, moving from my fave Hawaiian island to my fave Texas town, reckoning with and recovering from my own brand of #onherterms burnout, I've been deep in introspection + experimentation over here:
Got it. Not a dress rehearsal. What do I really want my life to look like? What do I want it to feel like? In each area of life, what are my terms for this season? When I get really honest and ditch the should dos and the have tos…what's left? What’s true? NOW WHAT?
This podcast is a space to track that journey, to share my field notes, to anchor in the stories and lessons my clients and I are learning along the way.
Join me here to refresh your OWN definitions of what matters most to you. Motherhood, ambition, fulfillment, creativity, relationships, inspiration, REST, success, community, and about a squillion other words and concepts that deserve thoughtful consideration.
Can't wait to hear your take.
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